Changyuan, Henan Province, China – March 5, 2026
In a jaw-dropping display of corporate generosity that has captivated China and gone viral worldwide, Chairman Cui Peijun of Henan Kuangshan Crane Co., Ltd. transformed the company’s 2026 annual gala into an unforgettable cash giveaway. On February 13, over 60 million yuan (approximately US$8.7 million) in crisp 100-yuan banknotes were stacked across long tables at the venue, while employees were invited onstage to count and claim as much as they could in timed challenges.
The event, held in the company’s hometown of Changyuan City in central China’s Henan Province, drew nearly 7,000 employees and their families, who filled 800 banquet tables amid festive red lanterns, live performances by singers, and an atmosphere of pure excitement. Videos circulating on Chinese social media platforms show workers frantically counting bills by hand, then staggering offstage clutching bulging bundles of cash—some barely able to carry their winnings.
The spectacle was only part of a much larger story. Henan Kuangshan Crane, a leading manufacturer of industrial cranes, hoists, and material-handling equipment founded by Cui in 2002, reported a net profit of 270 million yuan (about US$39 million) for 2025. The company distributed a total of more than 180 million yuan—roughly 67% to 70% of those profits—as year-end bonuses to its workforce. This continues a long-standing tradition: in 2024, the firm shared 170 million yuan out of 260 million in profits.
The “Count-and-Keep” Cash Challenge
The highlight unfolded during the gala’s interactive segment. Long tables—some reports describe one stretching 70 meters—were covered with neatly stacked cash. Employees were grouped by seniority and called up in turns for timed counting rounds: 5 minutes for newer staff, 10 minutes for mid-level, and 15 minutes for veterans. No tools allowed—just nimble fingers.
Rules were strict yet fair. After the timer buzzed, 40 high-speed money-counting machines verified each pile. Count correctly and keep every yuan (often shared with teammates). Miscount by even one bill, and 10 were deducted. Reports from the scene noted standout performances: one employee counted 157,000 yuan in 15 minutes, while another grabbed 91,000 yuan in 10 minutes before verification adjustments.
Cui himself kept the energy high, repeatedly urging the finance team to bring more cash. At one point, he halted plans for household appliances as gifts. “Why are we giving out washing machines? Do you think gold prices have gone up?” he called out onstage. “In previous years, we gave necklaces and rings. Bring up the cash and give everyone another 20,000 yuan!”
He spontaneously added hundreds of thousands more in bonuses, ensuring the 60-million-yuan cash pool was fully distributed. All payouts were after-tax, handed directly to workers who could immediately use the money for family red envelopes or personal needs.
A Philosophy of “Earn One, Share Eight”
Cui Peijun, who retains 98.88% ownership of the company, has long championed an employee-first culture. “It’s not that I love giving out money,” he explained in interviews. “Young people today carry car loans and mortgages. If the company can help even a little, it brings them comfort.”
His guiding principle: “Earn one yuan, spend eight mao (0.8 yuan) on employees.” The firm operates debt-free—no loans, no external financing, no arrears—and has never pursued an IPO. “Just like rural folks say: when the family has grain stored, the heart stays calm,” Cui often remarks.
Cash distributions hold special meaning for the 61-year-old chairman. “If we just transfer the money to accounts, it’s just cold numbers on a screen,” he said. “Physical cash has warmth. Employees can feel it, use it to stuff red packets for their kids, and experience real New Year joy.”
This is no one-off stunt. Cui began generous bonuses in 2004 with motorcycles, later upgrading to cars like Santanas and Passats. The company also runs year-round welfare programs: monthly “filial piety payments” (孝亲金) to employees’ parents, fully paid harvest leave with extra subsidies, high-temperature allowances, Women’s Day cash gifts (1.6 million yuan to 2,000 female staff last year), and multi-day parent tours to scenic spots—many elders’ first airplane rides or overseas trips funded by the firm.
Viral Sensation and Netizen Reactions
Footage of workers hauling cash, Cui bowing in thanks to staff, and the sheer scale of the event exploded online, earning Cui the affectionate nickname “the boss who loves giving money the most.” Netizens flooded comment sections with envy and praise.
“This is the real God of Wealth walking among us,” one wrote. “Treat employees this well and they’ll work harder—quality guaranteed. This boss deserves a national model worker award.” Another added: “Dream boss. With bonuses like these, who wouldn’t want to work at Henan Kuangshan?”
The company’s steady growth—annual output exceeding 10 billion yuan and products exported to over 130 countries—demonstrates that the profit-sharing model works. Employees report higher loyalty, lower turnover, and stronger motivation, creating a virtuous cycle of success.
Beyond the Headlines
While some outsiders might view the cash-strewn tables as theatrical, insiders and long-time observers say it reflects Cui’s grassroots roots. Born in rural Henan, he dropped out of school at 14 and built the business from scratch through hard work and integrity.
At the gala’s close, Cui addressed the crowd humbly, thanking employees for their contributions and encouraging them to pursue opportunities. “The company will always support you,” he said, before reminding everyone to consume rationally and avoid debt traps.
As Lunar New Year celebrations continued across China, thousands of Henan Kuangshan families headed home with thicker wallets and fuller hearts—proof that one chairman’s bold vision of shared prosperity can turn an ordinary company party into a national feel-good story.
For a manufacturing firm in a competitive global industry, Henan Kuangshan Crane has shown that putting people first isn’t just good ethics—it’s good business. And with Cui Peijun at the helm, the cash is likely to keep flowing for years to come.
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